The Kent brand story began in 1927 in the central Iowa farming community of Indianola. It was there that Gage Allison Kent started manufacturing Kent Baby Beef™, the original “Feed Without A Filler.” With the introduction of this new feed, Kent revolutionized the cattle feeding industry. Before Baby Beef, most cattle feeds were formulated with little regard for nutritional needs. Kent Baby Beef was manufactured with only top-quality ingredients and no filler materials, setting a new standard for the industry.
Mr. Kent’s feed mill flourished in Indianola and, in 1936, he moved his steadily growing company to Muscatine, Iowa, to take advantage of economical Mississippi River transportation. Over the years, Kent Feeds continued to expand its product offerings. As the market for Kent products continued to grow, additional Kent plants were built to meet the demand. Today, Kent Nutrition Group, Inc. operates 10 plants in its western trade area and four in the eastern trade area.
In 1955, Kent Feeds purchased the first acres for what is now a 650-acre Product Development Center complex a few miles from Muscatine, along the Mississippi River. At this facility, feeding trials are conducted to evaluate feed ingredients and new feed formulations to improve animal feeding efficiency. Through research, “The Feed Without A Filler” has grown into a complete line of guaranteed products that can be found throughout the Midwest and beyond.
Now, more than eighty years later, Kent Nutrition Group, Inc. continues to thrive as a leader in the research, development and manufacture of animal nutrition products. A subsidiary of Kent Corporation, Kent Nutrition Group remains part of a family-owned network of food companies including Grain Processing Corporation and Kent Pet Group of Muscatine, Iowa, and Precision Foods Group, of St. Louis, Missouri.
The Kent brand is rooted in America’s heartland, with a primary focus on commercial livestock. Offering nutritional advances, formulation improvements, and expert consulting support, we are still setting new standards in beef livestock nutrition.
In any cow/calf operation, the number one goal is to have every cow in the herd to deliver a live, healthy calf once every 12 months. To achieve this goal, cows must be fed a ration to encourage high conception rates early in the breeding season. Balanced nutrition and proper vitamin/mineral supplementation are necessary to maintain this high level of production. Now more than ever, every calf counts!